Let your story be told!
Earn coverage in the right trade media to engage more B2B customers and boost sales like never before!
Visibility Benefits
Your target customers make purchase decisions based on the products they read about in Trade Media. You need to be seen there to sell!
Global visibility
With a large media portfolio of over 100000+ medias. We help you reach countries worldwide, attracting international traffic.
Targeted markets
Trade media is your industry's most trusted voice. Coverage there provides not just visibility, but thought-leadership and the authority you need to sell.
Professional media relations management
Reputation can't be automated, we foster your relationship and reputation with medias by continuous interaction and personalization.
If your products aren’t visible, your competitors’ will be. Our services help you solve sales & marketing professionals’ biggest challenges and ensure your products get the attention of your industry.
Ready to generate high-quality leads to your team?
With INS, Small input = Big output!
Small input
- Your story
- Your target markets & audiences
Big Output
- Targeted Media Outreach: Quality can’t be automated. Our media lists are always hand-picked and pitches personalised. As a “trusted source” to a world class database of media contacts, our unmatched open rates guarantee attention
- Personalised Newsroom: Our newsroom is the ‘go-to’ source for trade media journalists. We maintain your company profile and products’ newsroom to ensure consistent visibility and enhanced sales opportunities all year round.
- Trade media tuned content: Our expert writers help you construct the perfect content with journalistic qualities for the highest publication rate.
- Professional translation: Our translation service lets you spread even the most technical content expertly – global reach with local relevance.
- Global exposure management: Your entire global coverage is handled from one centralised location.
- Comprehensive Coverage Reports: We actively monitor your outreach’s exposure and provide concise, transparent reports in KPIs that matter to you to show the quality and quantity of your coverage.
Small input
- Your story
- Your target markets & audiences
What we offer you:
- Targeted Media Outreach: Quality can’t be automated. Our media lists are always hand-picked and pitches personalised. As a “trusted source” to a world class database of media contacts, our unmatched open rates guarantee attention
- Personalised Newsroom: Our newsroom is the ‘go-to’ source for trade media journalists. We maintain your company profile and products’ newsroom to ensure consistent visibility and enhanced sales opportunities all year round.
- Trade media tuned content: Our expert writers help you construct the perfect content with journalistic qualities for the highest publication rate.
- Professional translation: Our translation service lets you spread even the most technical content expertly – global reach with local relevance.
- Global exposure management: Your entire global coverage is handled from one centralised location.
- Comprehensive Coverage Reports: We actively monitor your outreach’s exposure and provide concise, transparent reports in KPIs that matter to you to show the quality and quantity of your coverage.
Our Clients Impression:
"What makes INS a perfect media partner for us is their expertise in trade media, professionalism, and trusted reputation with a vast selection of global industrial magazines.
“Our campaigns have achieved trade media visibility in 11 languages. The news ranged in topics from the paper and print industries, through food and drink, to sustainability.
Staffan SjöbergPublic Relations Manager “Our campaigns have achieved trade media visibility in 11 languages. The news ranged in topics from the paper and print industries, through food and drink, to sustainability.
"For several years we have been launching product news in 12-15 languages with INS to target audiences across hygienic industries and applications. We used to do the distribution ourselves, but after teaming up with INS, the results have improved substantially.
"Each campaign is virtually effortless for us. INS' tailored trade media selection and extensive contacts network ensure our messages are impacting the right readers time after time.”
Søren KraghMarketing Project Manager "Each campaign is virtually effortless for us. INS' tailored trade media selection and extensive contacts network ensure our messages are impacting the right readers time after time.”
"We have used INS Trade Media Service for our customer Hermle for markets which had been difficult for them to target in the past.
“The results have been excellent in terms of lead generation. The overall efficiency of this service makes it a very good tool to start the right conversations to enable sales opportunities.”
Michael MeierCEO Senior Partner “The results have been excellent in terms of lead generation. The overall efficiency of this service makes it a very good tool to start the right conversations to enable sales opportunities.”
"For many years we have been relying on INS Trade Media Service. The INS team really knows the media landscape well, has excellent contacts with our target media, and produces results, which we are very satisfied with.
“I will be happy if we continue working together at this high level for years to come.”
Lena AnsorgeMarketing Communication Specialist “I will be happy if we continue working together at this high level for years to come.”
"Water Jet Sweden has highly technical products and many global markets. We chose INS for their specialist expertise in industrial product marketing. Their fully customized media outreach helped us identify the widest valuable audiences for our messages and reach them with precision.
"For us, it's not just the results that are impressive, but also the efficiency of service and dedicated support of the INS team."
Klas WallströmChief Marketing Officer "For us, it's not just the results that are impressive, but also the efficiency of service and dedicated support of the INS team."
"Every year SSAB organizes the Swedish Steel Prize - the only international award for engineers in the steel industry, attracting entries from all over the world.
“INS has helped us deliver the press releases related to the prize, gaining traction with precisely selected but highly diverse global trade media.
“In 2019, we delivered seven releases in 12 languages and gained coverage in well over 500 relevant trade media.”
Sari IdmanHead of Swedish Steel Prize Communications 
"From the very get go, T.CON was more than impressed with INS' professional, efficient and fast support. From our first inquiry to the signed order for our first campaign, we were onboard in just 2 hours thanks to their hands-on and flexible support, which remained the same throughout our entire relationship.
“For us at T.CON it’s always a pleasure working with INS, thanks to guaranteed custom tailored media selection and personal support throughout by the amazing team.”
Esther RobbMarketing Manager 
"TAGARNO is regular submitting valuable campaigns with INS Trade Media Service. INS allows us to achieve publicity in media that we would otherwise have difficulties reaching.
“At TAGARNO we also really appreciate how straightforward and effortless it is to work with INS; their dedicated team is quick, efficient, and keeps us in the loop at all times.”
Sabina SvaneMarketing Manager “At TAGARNO we also really appreciate how straightforward and effortless it is to work with INS; their dedicated team is quick, efficient, and keeps us in the loop at all times.”
"We chose INS for several press release campaigns because of their trade media knowledge and experience in highly targeted media outreach. Our articles got attention from editors and achieved excellent coverage in international, high-quality magazines in the marine and logistics industries; our main target. We are very pleased with the results and look forward to future work with INS.”
Johan Von KnorringCEO 
“Working with INS Trade Media Service is a positive experience for us. They have excellent knowledge of the media field, which enables them to reach a very precise target media for our products. Our recent campaign was published in over 60 trade journals globally and produced several leads for us in a very short time. We are pleased with both the results and the efficiency of our campaign and recommended INS to other companies as well.”
Matti JärveläinenCEO & Founder 
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