Ability to reach customers

Stora Enso taps the power of the press release

As a leading player in the world of consumer packaging, Stora Enso Packaging Boards has learned the value of using press releases as a key part of its product marketing activities. A long-standing INS customer, Stora Enso uses press releases to support its product campaigns, exhibitions, seminars and product brochures.

Ulla Karhu, head of marketing communications, points out the challenges of reaching customer target groups worldwide: “Our own sales representatives could never manage to meet every potential customer and inform them personally about our products. So we rely on press information.”